Four results, with the numbers and the caveats.
Every figure comes from the client’s own Google Search Console. Client names are withheld, and results vary by trade, market, and starting point. Some of these are small numbers, and we say so.
A new flooring business, found in its first quarter
Hardwood flooring, Western Massachusetts
A brand-new business with no website, no Google Business Profile, and no reviews.
What was done
- A site with a page for each service and each surrounding town
- Google Business Profile claimed, filled out, and optimized
- Automated review requests after each completed job
- Missed-call text-back so no call goes to voicemail
| Jun to Aug 2026 vs Mar to May 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---|---|
| Clicks | 1 | 92 |
| Impressions | 8 | 7,288 |
| Avg. position, desktop | n/a | 6.4 |
| Avg. position, mobile | n/a | 9.1 |
Read this with: Clicks are website visits from Google. Calls and direction requests come from the Google Business Profile and are a separate measurement. No ads were run.
A flooring store's organic traffic, tripled in a quarter
Flooring e-commerce, Shopify
A store built from scratch, from the domain to the catalog structure and on-page SEO. Paid search and social ran in-house afterward.
What was done
- Domain, catalog structure, and Shopify build
- On-page SEO for categories and products
| Jun to Aug 2026 vs Mar to May 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---|---|
| Clicks | 779 | 2,343+201% |
| Impressions | 100,105 | 255,825+156% |
| Avg. position, mobile | 9.6 | 8.8 |
Read this with: Organic search only. This store's paid social is a separate result and isn't included here.
A steady climb from position 46 to 20 over a year
Flooring installation and refinishing, Greater Boston
A contractor whose site scored 86% on a technical SEO audit, with an average Google position in the mid-40s.
What was done
- Technical fixes until the site scored 100% on the audit
- Pages for each MetroWest town
- Ongoing blog content on the services the business sells
| May to Jul 2025 vs May to Jul 2026 | May to Jul 2025 | May to Jul 2026 |
|---|---|---|
| Technical SEO audit score | 86% | 100% |
| Clicks | 154 | 254+65% |
| Avg. position, desktop | 46.6 | 19.6 |
| Avg. position, mobile | 41.4 | 21.7 |
Read this with: Volume is small, about 85 clicks a month at its peak, and most of it lands on the home page. The result is the direction, with no launch spike and no ads.
A small-town showroom that turns searches into visits
Flooring showroom, California Central Coast
A showroom serving several nearby towns, on a site with service and town pages.
What was done
- Service pages and a page for each town served
| May to Jul 2025 vs May to Jul 2026 | May to Jul 2025 | May to Jul 2026 |
|---|---|---|
| Avg. position, mobile | 30.7 | 10.2 |
| Mobile click-through rate | 2.1% | 3.3% |
| Impressions | 11,795 | 8,733 |
| Clicks | 200 | 208 |
Read this with: About a quarter of clicks come from people searching for the business by name, so this shows placement and click-through, not new demand. Impressions fell while clicks held, which means the site stopped appearing for irrelevant searches.